Project Overview

SkySpecs leads in renewable energy asset management, enhancing the performance and efficiency of energy assets globally. We worked with teams in North America and Europe to develop a user-friendly website that reflects our renewed brand purpose and commitment to innovation.

As the visual brand manager, I helped shape the rebranding by creating a cohesive design system that represented the new identity and values. This included updating our color palette, selecting typography, and establishing brand guidelines for consistency. Collaborating closely with marketing and leadership, I ensured the visuals aligned with the company's strategic goals.

The new branding was implemented across multiple assets, including the updated website, brand guidlines, promotional materials, internal templates, and merchandise, establishing a fresh and memorable brand presence.

Completion Date
February 2025

Project Type
Brand Positioning, Visual Identity, Art Direction

Deliverables
Brand Guidlines, Logo, Web Design, Event Design, Design Systems, Print Design, Presentation Design, Social Media

Industry
Renewable Energy