Project Overview

Plural began as a concept for a civic platform designed to engage Gen Z in democracy by making civic participation more accessible, relatable, and collective. The initial idea was to create a brand that felt less like a political institution and more like a movement—something fresh, authentic, and empowering.

The branding process started with defining the core essence of Plural: many voices coming together to shape one shared future. From there, I developed the name “Plural,” which captures inclusivity, diversity, and collective power in a simple, memorable word.

Beyond visuals, I created a clear, approachable brand voice, positioning Plural as “Your clued-in friend who keeps it real.” The messaging avoids jargon and emphasizes clarity, optimism, and inclusivity. The tagline “Many voices. One future.” captures this mission in a way that resonates with younger audiences.

The brand system covers:

• Color palette and type hierarchy
• Minimal, community-focused iconography
• Photography highlighting collective power and authenticity
• Voice and messaging principles for consistency
• Real-world mockups across social, events, and digital platforms

AI played a central role in generating concepts for visuals and copy—refining and testing ideas along the way. This collaboration accelerated the brand’s evolution from concept to a fully realized system.

Completion Date
2025

Project Type
Conceptual, Visual Identity, Logo Design, Art Direction

Deliverables
Logo, Typography, Brand Guide

Industry
Civic Tech / Social Impact