Project Overview
I developed a mobile app as part of an online UI/UX course titled "Mobile App Design from Scratch with Sketch 3: UX and UI" on Udemy. The course covered the fundamentals of UI/UX design, guiding users through a comprehensive project creating a fully designed and engaging mobile app using Sketch. For my course project, I chose to redesign an existing mobile app—the Delta Airlines app—utilizing the skills I learned in each lesson.
Completion Date
2021
Project Type
Conceptual
Deliverables
Redesign, User Interface, Personas, Flowcharts, and Wireframing
Industry
Travel
Personas
My target audience primarily includes individuals aged 20 to 28. I crafted three detailed user personas for the app to cater to their specific needs and preferences. Each persona included distinct background demographics, highlighting factors such as education, occupation, and lifestyle choices. I delved into their motivations, exploring what drives them to engage with the app and what aspirations they seek to fulfill. Additionally, I identified their core needs and challenges, allowing me to understand the obstacles they encounter in their daily lives. This comprehensive approach ensured that I addressed the unique pain points of each persona, ultimately fostering a more engaging and satisfying user experience.
Sketches
Once I had developed three distinct personas, I researched a variety of travel apps to gather inspiration for both workflow and design elements. This exploration allowed me to observe how different apps approach user interactions and layouts. I created a series of quick, iterative sketches in the first phase of my design process. This hands-on approach enabled me to explore different ideas and effectively narrow down the app's most efficient and user-friendly workflow.
Wireframing
After refining my initial sketches, I developed prototypes that explore various workflows designed to effectively tackle the unique pain points identified for each of the three user personas. This iterative process started with thoroughly examining the login phase, where I focused on streamlining the user experience to ensure a smooth and intuitive entry point. I then mapped out the subsequent steps in the workflow, paying careful attention to each user's specific needs and challenges. Ultimately, this comprehensive approach was aimed at facilitating the project's end goal, ensuring that the final design aligns perfectly with user expectations and objectives.
Final UI
With the wireframes refined and approved, I started creating the final user interface. I carefully selected colors, typography, and interactive elements to bring the design to life. Every choice was intentional, aimed at achieving a visually appealing layout and a seamless, engaging user experience. Witnessing the various components come together into a cohesive whole was incredibly rewarding, transforming abstract concepts into a vibrant, intuitive interface that users would enjoy interacting with!
